Customer Relationship Management (CRM)
software is a business tool that allows you to connect with your target
audience more effectively to improve operating efficiency. CRM software segment
is expected to show a substantial growth in all software application markets
with an increasing deployment of software solutions such as Software-as-a-Service,
online channels, customer service applications, customer loyalty management,
and others.
After a slow growth rate in the first half of
2011, the CRM software market recovered steadily and observed an upward growth
in 2012. Despite the maturity of the market, the demand for CRM application
software solutions is forecasted to follow this upward trajectory for the
period of 2012 -2018. Due to new technology adoption and new local players,
Asia-Pacific will represent the fastest growing market by region with a double
digit growth throughout the forecast period. However, developed markets are
expected to see slower growth due to market saturation.
Increasing competition among various
industries will force players to invest a significant amount of capital in
customer retention activities which will drive the growth of this market.
Emerging technologies like cloud computing reduce the deployment cost which
will also boost the demand for cloud based services. In this interconnected
world of e-commerce, CRM software will play the role of a key differentiator
for different industry players.
Evolution in Software as a Service (SaaS)
technology will spur the demand for cloud based CRM software solutions.
Different application areas for CRM software include marketing, sales for
automation, social media, Vendor Relationship Management (VRM) and others.
Based on geographies, the global market for CRM software is segmented into
North America, Europe, Asia-pacific and the Rest of the World (RoW).
The market is dominated by top three players
namely, SAP AG, which is the market leader and accounts for 20% of the global
market share followed by SalesForce.Com and Oracle. Some other key players in
this industry include Microsoft, Amdocs, Adobe, SAS Institute, IBM and others.
This report is a complete study of current
trends in the market, industry growth drivers, and restraints. It provides
market projections for the coming years. It includes analysis of recent
developments in technology, Porter’s five force model analysis and detailed
profiles of top industry players. The report also includes a review of micro
and macro factors essential for the existing market players and new entrants
along with detailed value chain analysis.
Browse All Market Research Report : http://www.transparencymarketresearch.com/
Posts
0 comments:
Post a Comment
Note: only a member of this blog may post a comment.