The consumers of UHT milk are those who require to
store milk for a long period of time. Due to apartment culture in the developed
countries, people have less time for shopping and prefer to buy groceries in
bulk. Milk is one such food item which finds its consumption everyday in every
household, but needs proper preservation. UHT milk facilitates the consumers to
store it for a long time as it has a lifetime of six to nine months which is
the key reason for its increasing market globally.
The global UHT milk market has been very volatile in
terms of competitive environment in the past few years due to large number of
mergers and acquisitions. Presence of private label companies has increased price
competition in the market, especially in European countries such as Germany,
France,
Spain,
Italy
and the U.K.
The market in China,
which imports large quantities of UHT milk, is growing at a faster rate, thus
attracting market players to increase their investment in the country. Some of
the other major milk markets in Asia-Pacific
region, such as Australia,
India
and Pakistan
are also expected to witness increasing demand for UHT milk, though the current
consumption levels in these countries are very low as compared to the overall
milk consumption in these countries. Increasing urbanization and the apartment
culture has led to the growing demand for UHT milk. Weak global economic
conditions is yet another factor boosting the consumption of UHT milk as
consumers are switching to UHT milk from pasteurized milk due to cheaper price.
Also, while the total milk consumption is declining in some of the developed
countries of Europe,
the same is increasing in Asia-Pacific.
This is expected to give healthy growth opportunity for the UHT milk market.
Increasing population coupled with growing income in
developing countries such as China,
India
and Pakistan
has changed consumer habits in favor of packaged food products. This has also
resulted in rise in the apartment culture in these countries, where people
generally stock packaged food and beverage items. In the western countries,
consumer prefer to stock packaged and processed food items due to their
longevity and ease of use.
The Asia-Pacific
countries are also following the same trend which is witnessed by their
increasing preferences for the processed food and beverage items. Over 60% of
the total milk consumed in China
is UHT milk. The global urban population, which was over 690 million in 2011,
comprises about half of the population of China.
The country is expected to add another 300 million to 400 million people to the
urban population by 2030. As compared with the rural population, the urban
population is more influenced by the western cultures owing to their better
income levels. Thus, increasing urbanization is further expected to escalate
the demand for UHT milk in China.
Australia
is another country which has a growing UHT milk market, though the share of UHT
milk was only about 10% of the total milk consumption in 2012. However, it is
expected to increase in the forecasted period.
Breakfast Cereals Market, By Region
- North America
- Europe
- Asia Pacific
- Rest of the World (RoW)
The UHT milk market for major
countries includes:
- Market Overview
- Market Size by volume (Historic and Forecasted)
- Market Size by value (Historic and Forecasted)
- Market Segment
- Market Share by product, by value (2012 and 2019)
- Competitive Landscape
- Market Share by company, by value (2012)
- Market Share by distribution channel (2012 and 2019)
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Contact
Sheela AK
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA - Canada Toll Free: 866-552-3453
Sheela AK
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA - Canada Toll Free: 866-552-3453
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