Competition among CSPs (Communication service
providers) is bringing in new growth prospects for OSS/BSS software vendors.
Telecom companies are increasingly seeking software development services from
IT firms or are outsourcing their technological divisions for various service
systems. OSS/BSS software is used by telecom companies as back-end system for
smooth operations and integrated management of different sub-divisions. Driven
by combined impact of rise in consumer base, increase in amount of data
required to be managed, and expansion in customer oriented services, the
OSS/BSS market is expected to grow substantially worldwide.
Traditionally, CSPs relied on in-house developed
software systems for managing their different operational activities. However,
with fast emergence of new generation services and rise in customer base, the
scope of operations has multiplied manifolds. This has in turn created need for
CSPs to focus on their core services and outsource the others. Within the
telecom industry, OSS/BSS software is also referred to as B/OSS software.
However, it refers to Operations Support Systems (OSS)
and Business Support Systems (BSS) OSS software solutions include back office
support systems required for operating network and provisioning customer
services, such as inventory, designing, activation, and service assurance. The
BSS software solutions include customer interface services such as billing, CRM
(customer relationship management), order management, and others. There is push
from CSPs for integrated OSS and BSS software solutions as it would help them
to achieve higher operational efficacy.
Globally, Asia Pacific region, which has a huge and
fast rising customer base, is the key market for telecom industry players
looking for lucrative opportunities. Here, CSPs are competing aggressively to
acquire large consumer base as revenues from services are crunching and large
scale deployment is the key to success. As a result, there is a continuous need
for hardware upgrades which can meet the requirements posed by rising consumer
base and demands.
Another significant factor pushing the market demand up
for OSS/BSS software is the shift by CSPs from technology driven services to
customer oriented services, such as VAS (Value added services), as a prominent
revenue segment. However, technological limitations faced in integrating B/OSS
solutions with existing infrastructure is deterring the move from CSPs, who are
already facing challenges in reducing operation cost while meeting the
alleviated revenue targets. Consequently, this is giving rise to demand for
customized B/OSS software solutions. The most desired feature is flexibility to
expand capacity and accommodate operational changes.
Regionally, markets such as India and North Africa hold
long term growth potential for B/OSS software service providers having stake in
the market. Some of the players currently providing OSS/BSS software solutions
include IBM, Alcatel Lucent, Nokia Siemens Networks, Huawei, Oracle Corp.,
Amdocs, Subex, Elitecore Technologies, and others. Driven by perceived benefits
and growth opportunities there is a surge in new players entering the market
making the space saturated. This is in turn driving the competition levels
high, bringing in improved services for customers at competitive prices, and
thus supporting the market growth. The growth trend is expected to remain so in
near future as CSPs in emerging economies switch to new generation
technologies.
This report is a complete study of current trends in
the market, industry growth drivers, and restraints. It provides market
projections for the coming years. It includes analysis of recent developments
in technology, Porter’s five force model analysis and detailed profiles of top
industry players. The report also includes a review of micro and macro factors
essential for the existing market players and new entrants along with detailed value
chain analysis.
This research report analyzes this market depending on
its market segments, major geographies, and current market trends. Geographies
analyzed under this research report include
North America
Asia Pacific
Europe
Rest of the World
This report provides comprehensive analysis
of
Market growth
drivers
Factors limiting market
growth
Current market
trends
Market structure
Market projections for
upcoming years
This report is a complete study of current trends in
the market, industry growth drivers, and restraints. It provides market
projections for the coming years. It includes analysis of recent developments
in technology, Porter’s five force model analysis and detailed profiles of top
industry players. The report also includes a review of micro and macro factors
essential for the existing market players and new entrants along with detailed
value chain analysis.
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