Channel-In-A-Box (Ciab) Market - Global Scenario,
Trends, Industry Analysis, Size, Share And Forecast, 2011 – 2018 :- defines and
segments the global CiaB market and Playout automation market with analysis and
forecasting of the global revenues. It also identifies drivers and restraints
for CiaB market with insights on trends, opportunities, and challenges. In
addition to this the report also makes a comparison of CiaB with traditional
Playout Automation to show why CiaB is better.
Channel-in-a-box (CiaB) is defined as collapsing the
pieces of traditional master control and playout chains such as switchers,
graphics, servers, audio, routing and channel branding into a single integrated
software application that runs on generic IT-based hardware. Channel-in-a-box
technology is the next big thing in master control automation this year but
most of the major hardware merchants, even those selling it warn that (CiaB) is
not yet ready for every buyer. This is mainly due to the fact that TV channels
differ in sophistication, and complex installations may work best with
traditional control room automation.
The global market for Channel-In-A-Box is estimated to
register double digit growth rate from 2012 to 2018.North America continues to
be the largest market for (CiaB).However, growth is expected to be robust in
the markets of Asia-Pacific (APAC) and Middle East and Africa (MEA), out
spacing the growth in North America and becoming the new market leader for
(CiaB) globally in the next five years. In terms of revenue the market is
expected to generate USD 148 million by 2018.
The market is driven by its latest technology
advancement providing benefits to the producers and engineers who need a
powerful yet compact outboard unit combining the sonic quality and features.
As this technology is new most people are not aware about it and moreover
the companies are selling Ciab at a high price and the market itself is
becoming more competitive. These are the major barriers in the growth of the
market. But integration is in trend and it’s still early to predict the future
of (Ciab). After being inactive for a long period of time for more than a
decade, CiaB is finally creating a buzz among presenters. With companies such
as Grass Valley, Playbox, Snell, Harmonic jumping into this venture, this
market is expected to grow with high revenues.
The major forces driving the market are factors such as
need for reduction in capex and operational Costs, improving channel
presentation, surge in small and mid-sized business (Broadcasters) and growth
in channels and regional variants. At the same time, opportunities in
delivering multiple channels by using CiaB will benefit the growth in this
market.
After being dormant for a long period of time for more
than a decade, CiaB has finally creating buzz among broadcasters. With
companies such as Playbox, Snell, Grass Valley, Harmonic jumping into foray,
this market seems to grow big time. With stakeholders busy in promotional
activities which can be evident from the present years IBC show at Amsterdam,
the CiaB market has definitely gathered steam. The companies have started
offering CiaB with irresistible price tags which makes the market even more
competitive which is great news for budget strained broadcasters. Although CiaB
comes with a word of caution that it is not for all, the merits that it has to
its name makes it more appealing. The study comes out with an interesting
finding which shows broadcasters are much interested in APAC and MEA markets.
The global channel-in-a-box
market is estimated to grow from $43.4 million in 2012 to $146 million in 2017.
This represents a compound annual growth rate (CAGR) of 27.42% from 2012 to
2017. In the current scenario national broadcasters continue to be largest
adaptor for CiaB but regional broadcasters and other broadcasters are set to
overtake national broadcasters in the future. In terms of geographies, North
America continues to be the biggest market for CiaB solutions. However, over
the next five years, Asia-Pacific (APAC) and Middle East & Africa (MEA)
will experience increased market traction, to become the biggest CiaB market
globally.
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